Who isn't excited for this? I sure am! I love Balmain and I shop at H&M. The long await isn't that long anymore, There has been so much tease coming from H&M on Instagram.
With also someone leaking some of the outfits online, it hasn't stopped fans from being excited or upset that it wasn't a lot of a surprise. Maybe the leak was made on purpose to gain more media coverage, who knows.
So I recently watched this H&M advert and realised there is a girl wearing a hijab featured in it. I, then looked online for anything about it, and lots came up from Buzzfeed online to every newspaper has covered it, which didn’t surprise me much. I was though very pleased to see that H&M is broadening it’s target audience or maybe also realising, they have quite a big consumer market for “Hijabi” women and girls.
Model: Mariah Idrissi, 23 year old.
Considering the fact that Islam is the 2nd largest religion, I think Hijab fashion should have been noticed time ago. It’s not new, but in an H&M advert that also features a Sikh man and a man with prosthetic legs.
H&M is showing diversity and different cultures in the ad, not only that i also feel as if they wanted to make the headlines or get this attention.
All in all i do really respect H&M for this, the fashion world may be slowly accepting islamic fashion.
Hi,
Welcome to my Factual and Commercial Critical Journal.
This is a blog specifically created for University Degree. I'm currently a Fashion Communication and Promotion student at The University of Huddersfield. I am in my Second Year and also in search of placements at this current time.
Any Inquires, Contact me on:
u1372017@unimail.hud.ac.uk or miss.m.pandya@gmail.com
Mohini Pandya | U1372017
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